I've noticed that medical product advertisements always use wording and phrases that make the listener accept the illness as "theirs".... personally. YOUR headache. YOUR low T. YOUR bad eyesight. The advertisers make sure the viewer identifies with the illness. They may not come out and say that YOU ARE the illness, but they absolutely want the viewer to accept that at least it's THEIR illness!
I hadn't thought of it that way but you are right!!!! Do you remember the days when we didn't have medical advertisements on TV? It is amazing how they have taken over the airwaves!
I've noticed that medical product advertisements always use wording and phrases that make the listener accept the illness as "theirs".... personally. YOUR headache. YOUR low T. YOUR bad eyesight. The advertisers make sure the viewer identifies with the illness. They may not come out and say that YOU ARE the illness, but they absolutely want the viewer to accept that at least it's THEIR illness!
I hadn't thought of it that way but you are right!!!! Do you remember the days when we didn't have medical advertisements on TV? It is amazing how they have taken over the airwaves!
Helpful wisdom, well said.